This privacy policy (the “Privacy Policy”) explains how Unmask.com (“Company,” “we,” or “us”) collects, uses, shares, and protects information of the users of Company's websites and mobile or other software applications where this Privacy Policy is posted (collectively, the “Website”). This Privacy Policy is designed to fulfill our legal obligations in the places where we operate—including, without limitation and where applicable, the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
Please note that this Privacy Policy only applies to the Website, and not to websites, applications, operating systems, or other platforms of third parties (collectively, “Third-Party Platforms”), even if such Third-Party Platforms are linked to or accessible from the Website. Each Third-Party Platform will have its own data collection and usage practices, and may use their own cookies, web beacons, and other technology to collect information from you. Company is not responsible for the content or practices of any Third-Party Platforms and, if you choose to visit or use them, you do so at your own risk.
Any information or other data provided to or gathered by Company is controlled by:
Unmask.com
6900 Tavistock Lakes Blvd
Suite 400
Orlando, Florida 32827
United States
[email protected]
“Information,” as used in this Privacy Policy, means personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular user or household. Examples include a user's name, mailing address, email address, or IP address. Company collects and/or has collected over the past twelve (12) months the following categories of information about you and other users of the Website:
Information You Provide to Us. We collect information from you when you voluntarily provide it to us over the Website, including as part of registering a user account or ordering reports or services from Company. Such information may include your name, email address, telephone number(s), street address, city, state, zip code, and the reports you are ordering. At times, you may choose to provide us information to help us improve the accuracy of our search results, such as confirming information you know to be true about the subject of a report.
Content You Make Public. We collect information from you that you voluntarily post to the Website for public display, which may include your reviews and testimonials. Once you make information public, neither you nor Company can control how it may be copied, shared, or used by third parties, even if you and/or Company later delete such information, so carefully consider what information you choose to make public.
Device/Internet Connection Information. When you use the Website, we automatically gather information made available by your web browser (such as Microsoft Edge or Google Chrome), internet service provider (such as Comcast or Cox), and device (such as your computer, phone, tablet, or fitness tracker), depending on your settings for each. For example, we may collect your IP address, information about the operating system or type of device you use, the device ID associated with your device, the date and time you access the Website, and your log in attempts.
Internet Activity Information. As explained below regarding Personalized Ads, we may also collect information about your browsing history, search history, and information regarding your interaction with a particular website, application, or advertisement, including the Website. We may collect information regarding the websites, application, or advertisement you visited immediately before and after your use of the Website.
Geolocation Information. We may collect information about where you are located, both generally and at the time you access the Website. For example, we may collect your mailing address or ascertain your approximate location from your IP address.
Other Information. From time to time, we may collect other information from you, such as when you make a claim for a prize pursuant to a contest or other promotion run on the Website, when you request assistance through our customer service department, or when you voluntarily subscribe to promotions, reminders, or newsletters. You will always be asked for your consent in advance of providing such other information, and we will not collect it without your permission.
Company gathers information about you through the following sources and means:
When You Provide Information Through the Website. Company collects information when users voluntarily enter or upload it while using the Website, including when you interact with the Website or sign up to receive newsletters or other promotional material.
Through Your Communications. Company may collect information from you outside of your use of the Website, such as if you email us (or respond to a communication) or communicate with us over social media. Information collected outside your use of the Website may be combined with information collected through your use of the Website.
When You Use the Website; Through Cookies, Tracking Tools, and Automated Technologies. We may use various technologies to collect and store information when you use, access, or interact with the Website. This may include using Cookies or similar technologies to identify your browser or device. We may collect information from or about your phone(s), computer(s), or other device(s) when you access the Website including the operating system, hardware version, device settings, device identifiers, language and time zone, mobile phone number, IP address, and server logs. In particular, when you use any website, certain information can be automatically collected through technological means. When you access our Website, your web browser automatically sends us device and internet connection information and certain internet activity information as described in Section 2. Company also uses Cookies (i.e., files that are placed on your computer or other device by websites you visit) and web beacon technology to gather device and internet connection information, internet activity information, identifiers, and location information. The primary purpose of a Cookie is to identify you as a unique user of the Website. Company uses the following types of Cookies, some of which are placed by Third-Party Platforms, to customize your internet experience, keep you logged into websites, remember your search terms, and advertise products or services to you:
| Type of Cookie | Purpose of Cookie |
|---|---|
| Necessary | Necessary Cookies are essential to enable proper use of the Services and are used to identify you, prevent security risks, and to allow you to perform account-related functions. |
| Preferences | Preferences Cookies are used to store preferences set by users, such as account and language preferences. Preferences Cookies improve your experience using the Services. |
| Statistic/Analytics | Statistic/Analytics Cookies are used to help understand user uses by collecting and reporting information anonymously. |
| Marketing/Advertising | Marketing/Advertising Cookies are used to track visitors across websites/apps to display ads that are relevant and engaging for users and thus more valuable for third-party advertisers. |
You can change your Cookie settings in your Internet browser (e.g., Chrome, Edge, Firefox). However, if you disable Cookies, some of the features of the Services may not function correctly. For more information, see https://www.allaboutcookies.org/.
Social Media Networks. You may give us permission to access your information from services offered by third parties, including social media networks. The information we obtain from third party services depends on your account/privacy settings with those third parties and the third parties' privacy policies, so be sure to check those policies and to adjust your settings to meet your preferences. When you access the Website through social media networks and other third party platforms, you are authorizing Company to collect, store, and use such information and content in accordance with this Privacy Policy. Please keep in mind that any information provided to us by a third party may also be subject to that third party's privacy policy.
From Third Parties. We may collect information from third parties including your device/internet connection information, internet activity information, and geolocation information. Also, third parties may place cookies and pixels on our app or website, and these companies may use that data to show you more relevant advertisements and promotions. You can learn more about your ability to control privacy settings at these Third-Party Platforms' websites, which may include but are not limited to Facebook/Instagram, Google/YouTube, Bing Ads, and Marketo.
We may use Google Analytics to collect usage data, analyze how you use the Services, and provide advertisements to you on other websites. For more information about how to opt out of this practice, visit the Google Analytics Opt-Out Add On page.
You can change your Cookie settings in your internet browser and use preferences or settings on your device to manage your privacy controls. However, if you disable Cookies or other tools, some of the features of the Services may not function correctly. For more information, see https://www.allaboutcookies.org/ and learn how to disable these tools by opting-out of third-party Cookies and mobile device ID practices for targeted advertising. You can better learn about such third-party data collection and advertising practices, including how to revoke your consent to Personalized Ads, at the following websites:
www.youronlinechoices.com/uk/your-ad-choices
By collecting information, we can provide and improve our Website, monitor ads and metrics, personalize your user experience, research and develop new products and features, fix technology problems, send you updates and communicate with you, and protect our community. Specifically, Company may use the information we've gathered from you or your device, including through Cookies and third parties, for the following purposes:
Business Purposes. When Company uses your information for a “Business Purpose,” it means such use is reasonably necessary and proportionate to achieve an operational purpose of Company. The following are our Business Purposes:
| Business Purpose | Types of Information |
|---|---|
| For Security. Company uses the information we collect from you and other users to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to identify and prosecute those responsible for that activity. | Information Outlined in Section 2 |
| To Provide the Website. We use the information we collect from you to provide the Website and provide a platform for the services we provide. | Information Outlined in Section 2 |
| To Connect You with Vendors. Specifically, as part of providing the Website, we use your information to connect you with third parties with whom you interact, including Vendors. | Information Outlined in Section 2 |
| To Improve the Website. Company uses the information we collect from you and other users to improve the Website. For example, we may consider analytics, demographics, and user feedback to determine demand for new features. | Information Outlined in Section 2 |
| To Personalize Your User Experience. We may use information, such as from Cookies, to authenticate your logins, determine whether you are logged in or not, allow you to set personal preferences when using the Website, and make it so you don't have to reenter the same information when you visit the Website several times within a short timeframe. | Information Outlined in Section 2 |
| To Communicate with You. We use your information to personalize communications, respond to your requests, and notify you of any updates to applicable terms or this Privacy Policy. For example, we may communicate with users over email, text messages, and phone calls, as appropriate, as well as provide notifications through the Website, such as to send order confirmations and transaction messages. | Information Outlined in Section 2 |
Commercial Purposes. When Company uses your information for a “Commercial Purpose,” it means such use is intended to advance Company's business interests, such as by inducing you to buy products or deals. The following are our Commercial Purposes:
| Commercial Purpose | Types of Information |
|---|---|
| To Advertise to You. We may use information gathered through Cookies and web beacons, including those placed by Third-Party Platforms, to deliver ads to you via the Website, and after you've left the Website, including advertising specific to your personal interests. The purpose of this practice, which is sometimes called “Personalized Ads,” “retargeting,” or “remarketing” is to deliver content and advertising that is of interest to you and to avoid displaying irrelevant advertising. You can better learn about such collection and advertising practices, including how to revoke your consent to Personalized Ads, at the following websites: [www.youronlinechoices.com/uk/your-ad-choices](http://www.youronlinechoices.com/uk/your-ad-choices) [www.networkadvertising.org/choices](http://www.networkadvertising.org/choices) [www.aboutads.info/choices](http://www.aboutads.info/choices) | Information Outlined in Section 2 |
| To Build a Profile. Company may create new information about you by drawing inferences from the information identified in Section 2, such as to create a profile about you reflecting your preferences. Such information and profile may be used for advertising purposes. | Information Outlined in Section 2 |
| To Advertise to Others. We may share your reviews, comments, and other content uploaded by you to advertise and market our Website, including by reposting reviews to advertise the Website. | Information Outlined in Section 2 |
Scope and Legal Bases for Use
Company only processes your information to the extent that is necessary to accomplish the above-stated Business and Commercial Purposes, which serves as our legitimate interest. Our legal bases for processing your information include (a) legal purposes, such as to resolve legal disputes or investigations, (b) performance of a contract (and including any pre-contractual measures), such as if you make a booking using the Website, and we need to facilitate completion of your booking, (c) other legitimate interest, such as displaying advertising and recommendations that may be of interest to you, and (d) any basis with your consent, such as if you provide your email address to receive marketing emails.
Company may share your information with third parties as outlined below:
Business and Commercial Purposes. The following are the Business Purposes and Commercial Purposes for which we may share your information:
| Third Parties | Purpose | Types of Information |
|---|---|---|
| Services Providers. We use service providers, such as our data storage provider and hosting services, to provide the Website and will share your information with them as necessary. | For Security, to Provide and Improve the Website, and to Personalize Your Experience | Information Outlined in Section 2 |
| Affiliated Entities. Should we be subject to an acquisition, merger, sale, or other change of control or business entity status, we reserve the right to transfer or assign your information as part of that acquisition, merger, or sale. We may also transfer your information to any affiliated entities, who will treat information in accordance with this Privacy Policy. | To Provide and Improve the Website | Information Outlined in Section 2 |
| Government Officials and Private Parties Pursuant to Valid Legal Process. We may disclose your information in response to subpoenas, court orders, and other legal processes; and we may disclose information when we believe it is necessary to prevent illegal, fraudulent, or injurious actions that may cause harm to us or third parties. | To Comply with Legal Obligations, and to Prevent Illegal, Fraudulent, or Injurious Actions | Information Outlined in Section 2 |
| Third-Party Businesses and Vendors in Connection with the Website. We share information with third parties advertising or selling services through the Website. For example, if you are searching for a public background report through the Website, the respective third-party Vendor has access to your name and contact information so that they can respond to you. We may also share information gathered through Cookies and tracking technology for Personalized Ads. | To Provide and Improve the Website, to Personalize Your Experience, and to Earn Revenue | Information Outlined in Section 2 |
| Company's Partners. We may share information with our partners to facilitate searches through the Website. | To Provide and Improve the Website, to Personalize Your Experience, and to Earn Revenue | Information Outlined in Section 2 (as Applicable for the Outlined Purpose) |
| Other Consumers. We may share your reviews about the Website to advertise and market our Website, including in our advertising or through our social media accounts. | To Advertise to Others | Content You Make Public |
Yes. Please take notice that your information may be sold to a Third Party. Company is in the business of selling information and reports obtained from public records. The categories of information that may be sold are:
Public Records
RIGHT TO OPT-OUT OF SALE OF PERSONAL INFORMATION You have the right, at any time, to direct Company not to sell your information. You may do so by filling out the Do Not Sell or Share my Personal Information form on the Website. |
Company employs technical, administrative, and physical security measures that are designed to protect against the loss, misuse, and alteration of the information under our control. However, no system can be completely secure. Therefore, although we take steps to secure your information, we cannot promise, and you should not expect, that your personal and commercial information, or other communications, will always remain secure. The safety and security of your information also depends on you. Never share your login credentials or password with anyone else and notify us as soon as possible if you believe your account security has been breached.
Company will retain your information for the length of time necessary to fulfill the Business Purposes and Commercial Purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law or valid court order. We may also delete your information, Content, or account should it violate our Terms or Service or any applicable terms or policies.
If you are visiting the Website from a location outside of the United States, your connection will be through and to servers located in the United States, and all information you provide will be processed and securely maintained in our web servers and internal systems located within the United States. By using the Website, you authorize and specifically consent to the transfer of personal data to the United States and its storage and use as specified above when you provide such information to us.
Under certain privacy legislation, such as the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR) or analogous laws, if they apply to you, you may request to correct, amend, access, or delete information. These requests can be made by emailing [email protected] or by contacting us as outlined below. To protect your privacy, we may take reasonable steps to help verify your identity before granting your request. We may also take steps to verify any authorized agent making a request on your behalf. If such privacy legislation applies to you:
Access and Correction: You have the right to access and correct information.
Disclosure: You have the right to request that we disclose the following to you: the categories of information we have collected about you; the categories of sources from which the information is collected; the business or commercial purpose for collecting the information; the categories of third parties with whom we share the information; and the specific pieces of information that we have collected about you.
Opt-Out: You have the right to opt out of certain privacy practices, including the sale of your information if any.
Deletion: You have the right to request deletion of your information, subject to applicable laws. Please note that if you share information with other users or post it publicly, we will not be able to delete such third-party access to your information.
Restriction of Processing: You have the right to restriction of processing of information, so that respective data will be marked and only be processed for certain purposes.
Data Portability: You have the right to receive the information concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and to transmit that data to another entity without hindrance from us.
Objections: You have the right to object, on grounds relating to your particular situation, regarding the processing of your information. If your information is processed for direct marketing purposes, you have the right to object to the processing of information for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Withdraw Consent: If you have declared your consent for any information processing activities, and you can withdraw this consent at any time with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal.
No Discrimination: We will not discriminate against you for making a privacy request or asserting privacy rights.No Discrimination: We will not discriminate against you for making a privacy request or asserting privacy rights.
Complaints: You may lodge a complaint with a competent supervisory authority.
California Shine the Light: Under California's “Shine the Light” law, California residents who provide information to the Services may request certain information regarding our disclosure of information to third parties for their direct marketing purposes.
Company will never knowingly collect any personal information about children under the age of 13. If we obtain actual knowledge that we have collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because we do not collect such information, we have no such information to use or to disclose to Third Parties. We have designed this policy in order to comply with the Children's Online Privacy Protection Act (COPPA).
Company will never sell the personal information of users if we have actual knowledge that the user is less than 16 years of age, unless (in the case of consumers between 13 and 16 years of age) the user has affirmatively authorized the sale of their personal information.
If you are a California resident under the age of 18, and a registered user of any Website where this Privacy Policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please contact us at [email protected] with a detailed description of the specific content or information. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
By providing your email address to Company through the Website or an email initiated by you, you consent to receive emails from us, including information concerning your account and advertising messages. Depending upon your location, we may obtain additional consent from you via a checkbox disclosure or an email requesting confirmation before you can receive such information.
Providing consent to promotional emails is NOT a condition of purchasing any reports or services from Company. You can unsubscribe to advertising emails at any time by clicking the unsubscribe link within the email or by contacting us at [email protected]. Please note that, even if you unsubscribe from advertising emails, we will still send you any necessary, non-promotional emails about your purchase, account, or updates to our Privacy Policy and Terms of Service.
DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked. Company does not currently respond to DNT requests.
Each time you use the Website, the then-current version of this Privacy Policy will apply. Although most changes are likely to be minor, we reserve the right to modify this Privacy Policy by posting such modification on this page; however, if changes are significant, we may provide a more prominent notice or email you. Depending upon your location, we may obtain additional consent from you via a checkbox disclosure or an email requesting consent before you can continue to use the Website.
Unless we receive your express consent, any revised Privacy Policy will apply only to information collected after the effective date of such revised Privacy Policy, and not to information collected under any earlier version.
You can contact us at [email protected]. If you contact us, your information may be collected and stored and, if needed, relayed to third parties for the purposes of processing your request.